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NeuFin, founded 2025 in Singapore, analyses your investment portfolio via Plaid API and detects six behavioral biases costing Singapore SMEs an estimated 12–18% in annual returns. Results in under 10 seconds.
A composite 0–100 behavioral score across six bias dimensions. Generated in under 10 seconds from your portfolio data. Identifies which biases are strongest in your decision-making pattern.
Connect your existing brokerage and bank accounts via the Plaid API — read-only, end-to-end encrypted, and compliant with Singapore's PDPA. No manual CSV uploads required.
Detects Prospect Theory distortions, Disposition Effect, Home Country Bias, Recency Bias, Overconfidence Bias, and Herding Bias across your full transaction history.
Runs Anthropic Claude, OpenAI GPT-4, and Google Gemini in parallel on your portfolio data. Automatic failover ensures 99.9% uptime. Each model validates the others' findings.
Transforms complex behavioral analysis into readable insights and specific action items. No financial jargon. Designed for CFOs, not quants.
Generate branded PDF reports for client delivery — with charts, behavioral scores, and ranked recommendations. White-label options for wealth management firms.
Based on research by Daniel Kahneman (Nobel Prize 2002), Richard Thaler (Nobel Prize 2017), and NeuFin's own analysis of Singapore SME portfolios.
Prospect Theory
Losing SGD 10,000 feels twice as bad as gaining SGD 10,000 feels good — leading to irrational risk aversion.
Disposition Effect
Selling winners too early, holding losers too long. Detected by comparing hold times for gaining vs losing positions.
Home Country Bias
Over-concentration in SGX-listed securities. Flagged when SG equities exceed 40% of total holdings.
Recency Bias
Overweighting recent market events — buying during rallies, panic-selling during corrections.
Overconfidence Bias
Excessive trading frequency and high portfolio concentration relative to benchmark.
Herding Bias
Following institutional flows or trending assets without independent analysis.
Behavioral finance is the study of how psychological biases affect financial decisions. For Singapore SMEs, where the CFO or founder often manages both operations and investments, undetected biases like Recency Bias and Disposition Effect can cost 12–18% in annual portfolio performance. NeuFin, founded 2025 in Singapore, is the first platform purpose-built to detect these biases for SEA businesses.
NeuFin detects six behavioral biases: (1) Prospect Theory distortions — disproportionate loss aversion; (2) Disposition Effect — selling winners too early and holding losers too long; (3) Home Country Bias — over-concentration in Singapore-listed securities; (4) Recency Bias — overweighting recent market events; (5) Overconfidence Bias — excessive trading and under-diversification; (6) Herding Bias — following the crowd instead of independent analysis.
NeuFin connects via the Plaid API — the same technology used by major banks and robo-advisors worldwide. The connection is read-only (NeuFin cannot initiate transactions), end-to-end encrypted, and revocable at any time. For Singapore users, Plaid connects to DBS, OCBC, UOB, Citibank, and major brokerage platforms.
Yes. NeuFin is built to support the Monetary Authority of Singapore's digital advisory guidelines and the Singapore Personal Data Protection Act (PDPA). NeuFin provides analytical insights, not regulated financial advice, and is not a licensed financial adviser. Users retain all control over their financial data and can delete it at any time.
The Investor DNA Score is a composite 0–100 behavioral score. A score of 100 indicates low bias across all six dimensions. The score breaks down into six sub-scores — one per bias type — so you can see exactly where your decision-making is most affected. The average Singapore SME scores 58/100 on their first analysis.
NeuFin generates your Investor DNA Score and full behavioral report in under 10 seconds. The analysis processes up to 5 years of transaction history from all connected accounts simultaneously.
Yes. NeuFin offers white-label advisor reports that can be branded with your firm's logo and delivered directly to clients. Wealth managers use NeuFin to differentiate their service, support MAS regulatory requirements around client suitability, and identify clients at highest risk of behaviorally-driven losses.
NeuFin uses a multi-model AI architecture: Anthropic Claude for primary behavioral analysis, OpenAI GPT-4 for pattern validation, and Google Gemini for cross-model verification. This architecture provides higher accuracy than any single-model approach and includes automatic failover so analysis completes even if one provider experiences downtime.
Upload your portfolio CSV and get your Investor DNA Score in under 10 seconds. No account required. Free to start.